Celebrity Crush PH
Zero inventory. Real profit. Built for Filipino hustlers.
The Problem
Philippine celebrity merchandise is an untapped market — fans want authentic, curated products tied to their favorite local celebrities but the supply chain doesn't exist. Traditional merchandising requires large upfront inventory investments and celebrity licensing deals that are too expensive for most operators.
The Approach
A B2B2C dropshipping marketplace that connects celebrity brand partnerships with print-on-demand and dropship fulfillment. Zero inventory risk — products are created on-demand when fans order. Celebrity partners earn royalties without managing merchandise operations.
Status
Coming Soon
Category
eCommerce
Founded
2024
Role
Founder & Platform Architect
Market
Philippine celebrity fans (B2C), celebrity management agencies (B2B), local influencers
Team
Solo founder + supplier network
Tech Stack
Monorepo, Node, Supabase
Deep Dive
Celebrity Crush PH is a B2B2C marketplace that solves a specific gap in the Philippine entertainment industry: fans want celebrity merchandise, but the logistics and capital requirements of traditional merchandising make it impractical for most celebrities and operators.
The Dropship Model
No inventory. No warehousing. No upfront merchandise orders. When a fan purchases a product, the order routes to a print-on-demand or dropship supplier who produces and ships directly. The platform handles product design, order routing, payment processing, and royalty calculations.
Two-Sided Value
For celebrities and their management: a zero-risk revenue stream from merchandise. No inventory investment, no fulfillment operations. Just approve designs and earn royalties on every sale.
For fans: curated, authentic merchandise from their favorite Philippine celebrities — not bootleg products from random sellers.
Platform Architecture
Built as a monorepo with Node.js and Supabase. The marketplace handles product catalog management, supplier integration, order routing, payment processing (with automatic royalty splits), and customer service workflows. Designed to scale horizontally as celebrity partnerships grow.
Milestones